Pigro, like Rome, wasn’t built in a day. It all started with an algorithm. Then, we began to use it.
How could a formula designed - in general terms - to help people finding content satisfy a real need?
Initially, Pigro was an aggregator of news that provided a summary of the most relevant information of the day, avoiding textual repetitions and giving the user synthesized and effective content. Since the news industry was difficult to monetize and already overtaken, we decided to take inspiration from what were the overseas trend.