Table of Contents

• Advertising

  • Facebook Lookalike Audience and Google Ads Similar audiences

    Personal Data: Cookies; Usage Data

• Analytics

  • Google Analytics and Facebook Ads conversion tracking (Facebook pixel)

    Personal Data: Cookies; Usage Data

  • LinkedIn conversion tracking (LinkedIn Insight Tag)

    Personal Data: Cookies; device information; Usage Data

  • Google Analytics Advertising Reporting Features

    Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • HubSpot Analytics

    Personal Data: Tracker; Usage Data

• Backup saving and management

  • Backup on Google Drive

    Personal Data: various types of Data as specified in the privacy policy of the service

• Collection of privacy-related preferences

  • iubenda Cookie Solution

    Personal Data: Tracker

• Contacting the User

  • Contact form

    Personal Data: company name; email address; first name; last name; profession; various types of Data

  • Mailing list or newsletter

    Personal Data: company name; email address; first name; last name

• Displaying content from external platforms

  • Google Fonts

    Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Font Awesome

    Personal Data: Usage Data

• Heat mapping and session recording

  • Hotjar Heat Maps & Recordings

    Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

• Interaction with external social networks and platforms

  • LinkedIn button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets

    Personal Data: Cookies; Usage Data

• Interaction with live chat platforms

  • LiveChat Widget

    Personal Data: Cookies; Data communicated while using the service; Usage Data

• Managing contacts and sending messages

  • HubSpot Email

    Personal Data: email address; Usage Data

• Marketing

  • Pendo Analytics

• Registration and authentication provided directly by this Application

  • Direct registration

    Personal Data: company name; Cookies; email address; first name; last name

• Remarketing and behavioral targeting

  • Facebook Custom Audience

    Personal Data: Cookies; email address

  • Facebook Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing, Remarketing with Google Analytics and Google Signals

    Personal Data: Cookies; Usage Data

• SPAM protection

  • Google reCAPTCHA

    Personal Data: Cookies; Usage Data

• Tag Management

  • Google Tag Manager

    Personal Data: Usage Data

• User database management

  • HubSpot CRM

    Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

  • HubSpot Lead Management

    Personal Data: various types of Data as specified in the privacy policy of the service

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Advertising

  This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

  Facebook Lookalike Audience (Facebook Ireland Ltd)

  Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook Ireland Ltd that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Application or engagement with relevant content across the Facebook apps and services.
  On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.

   

  Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Google Ads Similar audiences (Google Ireland Limited)

  Similar audiences is an advertising and behavioral targeting service provided by Google Ireland Limited that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of this Application.
  On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.

   

  Users who don't want to be included in Similar audiences can opt out and disable the use of advertising cookies by going to: Google Ad Settings.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Google Ireland Limited)

  Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)

  LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Application. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of this Application.

   

  Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.

  Personal Data processed: Cookies; device information; Usage Data.

  Place of processing: United States – Privacy Policy.

  Facebook Ads conversion tracking (Facebook pixel) (Facebook Ireland Ltd)

  Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook Ireland Ltd that connects data from the Facebook advertising network with actions performed on this Application. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Google Analytics Advertising Reporting Features (Google Ireland Limited)

  Google Analytics on this Application has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

   

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  Personal Data processed: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  HubSpot Analytics (HubSpot, Inc.)

  HubSpot Analytics is an analytics service provided by HubSpot, Inc.

  Personal Data processed: Tracker; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out .

•  

  • Backup saving and management

    This type of service allows the Owner to save and manage backups of this Application on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to this Application.

    Backup on Google Drive (Google Ireland Limited)

    Google Drive is a service to save and manage backups provided by Google Ireland Limited.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: Ireland – Privacy Policy.

  • Collection of privacy-related preferences

    This type of service allows this Application to collect and store Users’ preferences related to the collection, use, and processing of their personal information, as requested by the applicable privacy legislation.

    iubenda Cookie Solution (iubenda srl)

    The iubenda Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on this Application.

    Personal Data processed: Tracker.

    Place of processing: Italy – Privacy Policy.

  • Contacting the User

    Contact form (this Application)

    By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

    Personal Data processed: company name; email address; first name; last name; profession; various types of Data.

    Mailing list or newsletter (this Application)

    By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

    Personal Data processed: company name; email address; first name; last name.

   

•  

  • Displaying content from external platforms

    This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    Google Fonts (Google Ireland Limited)

    Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.

    Place of processing: Ireland – Privacy Policy.

    Font Awesome (Fonticons, Inc. )

    Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Usage Data.

    Place of processing: United States – Privacy Policy.

  • Heat mapping and session recording

    Heat mapping services are used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
    Some of these services may record sessions and make them available for later visual playback.

    Hotjar Heat Maps & Recordings (Hotjar Ltd.)

    Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
    Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

    Place of processing: Malta – Privacy Policy – Opt Out.

  • Interaction with external social networks and platforms

    This type of service allows interaction with social networks or other external platforms directly from the pages of this Application.
    The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.
    This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
    It is recommended to log out from the respective services in order to make sure that the processed data on this Application isn’t being connected back to the User’s profile.

    LinkedIn button and social widgets (LinkedIn Corporation)

    The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

    Facebook Like button and social widgets (Facebook Ireland Ltd)

    The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook Ireland Ltd

    Personal Data processed: Cookies; Usage Data.

    Place of processing: Ireland – Privacy Policy.

    Twitter Tweet button and social widgets (X Corp.)

    The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

  • Interaction with live chat platforms

    This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Application, for contacting and being contacted by this Application support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    LiveChat Widget (LiveChat, Inc.)

    The LiveChat Widget is a service for interacting with the LiveChat live chat platform provided by LiveChat, Inc.

    Personal Data processed: Cookies; Data communicated while using the service; Usage Data.

    Place of processing: United States – Privacy Policy.

• Managing contacts and sending messages

  This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
  These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

  HubSpot Email (HubSpot, Inc.)

  HubSpot Email is an email address management and message sending service provided by HubSpot, Inc.

  Personal Data processed: email address; Usage Data.

  Place of processing: United States – Privacy Policy.

• Marketing

  Pendo Analytics

  https://support.pendo.io/hc/en-us/articles/360041032971-Agent-Cookies

• Registration and authentication provided directly by this Application

  By registering or authenticating, Users allow this Application to identify them and give them access to dedicated services. The Personal Data is collected and stored for registration or identification purposes only. The Data collected are only those necessary for the provision of the service requested by the Users.

  Direct registration (this Application)

  The User registers by filling out the registration form and providing the Personal Data directly to this Application.

  Personal Data processed: company name; Cookies; email address; first name; last name.

• Remarketing and behavioral targeting

  This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

  Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  Facebook Custom Audience (Facebook Ireland Ltd)

  Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

  Personal Data processed: Cookies; email address.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Facebook Remarketing (Facebook Ireland Ltd)

  Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  LinkedIn Website Retargeting (LinkedIn Corporation)

  LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Application with the LinkedIn advertising network.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Google Ads Remarketing (Google Ireland Limited)

  Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

   

  Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Remarketing with Google Analytics (Google Ireland Limited)

  Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Google Signals (Google Ireland Limited)

  This Application uses Google Signals, a feature of Google Analytics, which will associate the visitation information that it collects from this Application with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalization. This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymized insights into Users' cross device behaviors.

   

  If a User falls under the described association, they may access and/or delete such Data via My Activity provided by Google.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

• SPAM protection

  This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

  Google reCAPTCHA (Google Ireland Limited)

  Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
  The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

  Personal Data processed: Cookies; Usage Data.

  Place of processing: Ireland – Privacy Policy.

Further Information for Users

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.